Liza Panshina

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About me

I’m Elizaveta Panshina, a Product Designer with more than five years of experience

in fintech, B2B, and SaaS

I design complex digital products, including banking applications, financial platforms, internal systems, and device management services. I work across the entire product lifecycle -

from research and hypothesis development to launch and result analysis - in close collaboration with product managers, developers, and analysts

I most enjoy working through complex logic, considering edge cases, and creating solutions

that remain clear even when they involve large amounts of data, multiple states,

and numerous constraints

I’m Elizaveta Panshina, a Product Designer

with more than five years of experience

in fintech, B2B, and SaaS

I design complex digital products, including banking applications, financial platforms, internal systems, and device management services. I work across the entire product lifecycle - from research and hypothesis development to launch and result analysis - in close collaboration with product managers, developers, and analysts

What I enjoy most is understanding complex logic, considering edge cases, and creating solutions that remain clear even when they involve large amounts of data, multiple states, and numerous constraints

What I do best

Design complex user journeys and information architecture
Conduct research and validate solutions with users
Create and develop scalable design systems
Work across the entire product lifecycle, from hypothesis to post-launch results
Balance user needs, business goals, and technical constraints
Collaborate effectively with product, development, and analytics teams

Experience

5+ years

Fields

Fintech, Crypto, B2B, SaaS

Skills

Product Design, UX Research, Information Architecture, User Flows, Prototyping, Usability Testing, UI Design, Design Systems, Component Libraries and Product Analytics

Interests

Sketching, running, playing games on my PSP, travelling, attending design conferences

and community events, and spending time with my two cats, Gabi and Bonya

Sketching, running, playing games on my PSP, travelling, attending design conferences

and community events, and spending time

with my two cats, Gabi and Bonya

Get in touch

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Get in touch

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